Our Sales Team

At Basson Workwear, we know that great service begins with great people. Our team of dedicated Product Advisors, led by our dynamic Sales Manager, Keshia, is at the heart of what we do — providing expert guidance, personal attention and dependable support to businesses across the Western Cape. Whether you need quality workwear, PPE, or branded corporate clothing, our advisors are here to help you find the perfect fit for your team.

SJ serves the Drakenstein region, offering clients trusted advice and reliable, hands-on service. Ané looks after the Breede Valley and Langeberg regions, bringing a vibrant and customer-focused approach to every interaction. Melanie covers the Overberg, Heidelberg and Overstrand areas, known for her professionalism and attention to detail. Cornel, representing the Swartland and Cederberg, takes pride in understanding each client’s environment to ensure they’re equipped with the best gear for the job.

Covering Cape Town and the Northern Suburbs, Loriàne is ready to assist our metro clients with fast, friendly, and efficient service.

Our team works together to uphold the Basson Workwear promise — quality products, professional service, and lasting relationships. Wherever you are, there’s a Basson Workwear advisor nearby, ready to support you with the same dedication and care that define our brand.

Our Management Team

Our management team provides the strategic direction and operational leadership that drive Basson Workwear forward. Steyn serves as Director, guiding the overall vision and growth of the company. Alberto, our Chief Financial Officer, oversees financial strategy and performance. Marinda, as Chief Operating Officer, manages day-to-day operations to ensure efficiency across all divisions. Keshia leads our sales department as Sales Manager. Together this team ensures that Basson Workwear remains strong, reliable, and focused on delivering excellence.

Our Partnership with Elevation Programme

We believe that empowering people is just as important as protecting them. That’s why we are proud to partner with the Elevation Programme, an organisation dedicated to uplifting communities through education, skills development and meaningful opportunity.

This partnership allows us to extend our impact beyond supplying premium PPE and workwear. Together with Elevation Programme, we contribute to initiatives that equip individuals with the tools, training, and confidence they need to build better futures for themselves and their families.

By supporting real transformation at grassroots level, we’re not only investing in safer workplaces—but in stronger, more capable communities.